
Obama Fried Chicken and Pizza in Harlem renamed its restaurant after President Obama after he was elected. (Photo: Vadim Lavrusik)
By VADIM LAVRUSIK
The bright red signs reading “Obama Fried Chicken & Pizza” still hang proudly atop the fried chicken store in Harlem, while inside, the new name is written on tape covering the original name, “Kennedy Fried Chicken.”
For those not from the neighborhood, it’s still a sight to see, said Mamadou Diallo, manager of the store at 116 Street and Nicholas Avenue.
“Tourists driving by always stop to take pictures in front of the restaurant,” the 32-year-old said.
But after causing a stir last spring by renaming the fried chicken restaurant after the first black president, people in the neighborhood have gotten used to the new name and questions of cultural identity have faded away.
“Things are pretty quiet now,” Diallo said.
After President Obama was inaugurated, several New York City establishments renamed or began naming products to pay homage to him. In Brooklyn, a shop opened named Obama Beauty Supply; the Sixpoint Craft Ales brewery named a beer after Obama; and then came Obama Fried Chicken in Harlem and Brownsville.
The Harlem restaurant was tied into an uproar with community leaders in Brooklyn, including Councilman Charles Barron and the Rev. Al Sharpton, who held rallies protesting the name as being stereotypical and degrading toward African-Americans.
Harlem’s Obama Fried Chicken, which operates under a separate owner from the Brooklyn location on Rutland Road, took its signs down for about a month, said Diallo. Then other members of the community complained, he said. But after checking into possible legal issues with having the name, the signs went back up. The Brooklyn owner kept his signs up because they cost $5,000, according to a New York Times report. Diallo said his signs cost only $500.
“You’re never going to make everyone happy,” Diallo said.
Apparently, many who were offended by the signage at first have warmed up to it.
Stopping into the restaurant recently, Ebony Brown, 26, said she thought the name was ridiculous at first.

Though the signs outside the restaurant have been updated, inside the old “Kennedy” in Kennedy Fried Chicken is taped over. (Photo: Vadim Lavrusik)
“Everyone was excited with Obama’s win, naming their kids after him and all sorts of stuff. But when I saw this, you know, naming a chicken spot after Obama just reinforces stereotypes of us black people,” said Brown, who lives in Harlem. “It’s passing by now, though.”
In a New York Daily News poll, readers were asked whether the shops should be allowed to use Obama’s name. A 68 percent majority selected the option: “Sure, it’s capitalism.” Others are indifferent. For Calvin Bowers, good food is good food, he said. Bowers works as a super across the street from Obama Fried Chicken and said he’s been going there “for five months straight, every day.”
Bowers said that as a black man, it doesn’t make a difference to him who it’s named after and what stereotypes people think it puts off.
“I am just trying to get something to eat,” he said. “You can’t beat it.”
Some African-American cultural sensitivities aren’t always as obvious to business owners from other parts of the world. Diallo, who emigrated from Guinea, Western Africa, in 2000, said the owner simply liked the new president because of his African heritage. As far as connecting fried chicken and a black president, Diallo said in his country many tribes are associated with different foods. His tribe, for example, is associated with eating lots of yam.
“If you go to a Hispanic area of town, you’re going to see a lot of tortillas, and that sort of thing,” Diallo said. “Well, then what’s the big deal?”
A lot of the criticism also came from people saying the restaurants were exploiting Obama’s name for profit. But Diallo said the Harlem business has stayed the same.
He also points to the many other products that took on the Obama name after he was elected, like Change Hot Sauce, which bears a drawing of Obama and was made as a limited product by Garden Row Foods in Illinois. The company sent the restaurant a sample, saying it could make more if the restaurant wanted to buy it.

“Change” hot sauce was sent to Obama Fried Chicken & Pizza. The company would not say whether it has sold more of the product. (Photo: Vadim Lavrusik)
A worker at that company, who would not give his name, said Garden Row makes lots of different hot sauces for different occasions and this was no exception. He would not disclose whether they had sold any of the Change hot sauces or not.
But even though Diallo said business is the same, it at least draws some new customers.
Amin Nuani, 32, came into Harlem’s Obama Fried Chicken after seeing the name.
“Wow, it was the first time we saw something with Obama’s name on it like that,” Nuani said. “I think something with his name on it will definitely draw people in, especially in Harlem. But why not, he is our president.”





